(July 4, 2013, Chongqing) Today, Changan Ford Sales Company announced its sales performance in June, with sales reaching 54,862 units, a year-on-year increase of 48%. Throughout the first half of 2013, Changan Ford's sales performance has been all the way to the red. From January to June, Changan Ford's cumulative sales reached 286,680 units, a 66% year-on-year increase.
"In the past six months, it has been a brilliant half year for Changan Ford. With its strong product strength and brand appeal, Changan Ford's models have consistently won the favor and love of Chinese consumers, achieving a 66% year-on-year increase in cumulative sales in the first half of 2013. "The long-term development of Changan Ford has been booming since 2012, thanks to our continuous upgrading and rich product line, which has brought Chinese consumers a very attractive global scale." First-class products, these products are of high quality, high fuel economy, excellent safety performance and design sense, forming a highly competitive product portfolio. With the new Fox, Wing Tiger, Wing Bo and New Fiesta, the Chinese market has been introduced. Changan Ford's product strength continues to upgrade, product spectrum has been continuously improved, and more widely meet the needs of consumers in various market segments."
Among them, the most eye-catching is still the Fox brand. With its stylish appearance, strong power, precise control and a series of leading intelligent technology configurations, the Fox brand not only achieved sales of 31,499 units in a single month in June. From January to June, the cumulative year-on-year growth was as high as 69%, so that it was firmly seated in the “selling champion” of the mid-to-high-end auto market. In addition, the new Focus racing car took the lead in the hottest CTCC China Touring Car Championship and won the first three teams and drivers. The outstanding performance, perfect interpretation of the seven-year five-crown track king style.
Changan Ford's two star SUV models have been highly sought after and loved by consumers since its launch, and have strong sales performance in June. As a high-end smart SUV, the new Ford Maverick has a hot order, and it has set off a hot trend. The new Ford SUV, the new Ford Wing, is younger and more adventurous. The favor of the people, the results are outstanding.
At the same time, the outstanding performance of Ford Mondeo-winning and the new Ford Fiesta also helped Changan Ford's single-month sales continue to climb. Mondeo-winning sales in June rose steadily, highlighting the personality and market vibrancy of this Forbes Europe's most technologically advanced and crafted flagship model. The new Ford Fiesta, with its cutting-edge "dynamic design" concept, is also a sales leader and a leader in the small car market.
"Since Changan Ford has been committed to using world-class advanced production technology and globally unified production processes to ensure the outstanding quality of each product." Luo Minggang, Executive Vice President of Changan Ford Motor Co., Ltd. said, "2013 In the first half of the year, we have achieved remarkable sales results. We will continue to increase investment in expanding production capacity, further enhance the competitiveness of Changan Ford brand, and continue to fulfill the commitment to introduce more and better products for Chinese consumers. ”
The rapid growth in sales performance shows that Changan Ford is constantly striving to advance under the leadership of “endless” brand proposition. On June 19 this year, the Changan Ford Chongqing new engine plant in the Lijia Industrial Park in the northern part of Chongqing was officially put into operation. The plant currently has a capacity of 400,000 units, more than doubling the production capacity of Changan Ford's existing 350,000 units, with a total capacity of 750,000 units. This is a new step in Changan Ford's historic industrial expansion, which will help Changan Ford to continue to forge ahead as a leader in the Chinese automotive industry.